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    <loc>https://www.westlakeanalytics.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
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  <url>
    <loc>https://www.westlakeanalytics.com/blog/the-journey-to-visionary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
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  <url>
    <loc>https://www.westlakeanalytics.com/blog/spotify-data-stories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/3b1c5638-83c0-497e-90a9-fccb477efb57/Spotify+Image+08.png</image:loc>
      <image:title>Blog - Spotify Data Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/f4059c01-1577-4dc8-8e75-7059c3a47268/Spotify+Image+01.png</image:loc>
      <image:title>Blog - Spotify Data Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/00e21323-3b05-4d10-8c32-696673a114cf/Spotify+Image+02.png</image:loc>
      <image:title>Blog - Spotify Data Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/c3575de7-b37d-4c91-ae0d-bb37a1c4cb66/Spotify+Image+03.png</image:loc>
      <image:title>Blog - Spotify Data Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/67ed22ec-d183-4741-b81b-2b9639b64743/Spotify+Image+04.png</image:loc>
      <image:title>Blog - Spotify Data Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/97c00f1e-243c-46a7-83b6-9c6d11f1587c/Spotify+Image+05.png</image:loc>
      <image:title>Blog - Spotify Data Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/3ba6dae0-9e66-48ae-aca3-24d5fe8c909f/Spotify+Image+06.png</image:loc>
      <image:title>Blog - Spotify Data Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/34f9dfec-cd4f-4f9a-acdd-33a3f2832a1d/Spotify+Image+07.png</image:loc>
      <image:title>Blog - Spotify Data Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/6566df13-aada-42b5-a428-52e8a53be447/Spotify+Image+08.png</image:loc>
      <image:title>Blog - Spotify Data Stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/habit-tracking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/bc03ddc8-59e8-4555-90fa-f63944ee14dd/2026+Habit+Tracking.png</image:loc>
      <image:title>Blog - Habit Tracking | A KPI Dashboard Format - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/dd9eb321-b989-4517-a32a-af5c5a04777c/Image+01+-+Data.png</image:loc>
      <image:title>Blog - Habit Tracking | A KPI Dashboard Format</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/127bc9a0-e897-414c-bcb5-e13d020f826e/Image+02+-+Summary+Sheet.png</image:loc>
      <image:title>Blog - Habit Tracking | A KPI Dashboard Format - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1df7606d-eaf5-4733-a67e-63c1ded9e1ce/Image+03+-+Goal+Info+Calc.png</image:loc>
      <image:title>Blog - Habit Tracking | A KPI Dashboard Format - Make it stand out</image:title>
      <image:caption>Calculated field with additional background information about each metric</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/a0890f97-e4c2-4afc-be35-27d9c93056bf/Image+04+-+Timeline+1.png</image:loc>
      <image:title>Blog - Habit Tracking | A KPI Dashboard Format - Make it stand out</image:title>
      <image:caption>The completed first axis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/f65f8a8a-c14f-416a-bbb4-d42936bbbd94/Image+05+-+Timeline+2.png</image:loc>
      <image:title>Blog - Habit Tracking | A KPI Dashboard Format - Make it stand out</image:title>
      <image:caption>The final sheet with all formatting applied</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/b63f6c61-c799-4c77-9b0b-ed24c473919f/Image+06+-+Dashboard+1.png</image:loc>
      <image:title>Blog - Habit Tracking | A KPI Dashboard Format - Make it stand out</image:title>
      <image:caption>Final dashboard, highlighting padding on the timeline sheet which allows the rows to line up across both sheets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/f82cdf29-d52d-452c-92d6-c38d131c38a6/Image+07+-+Dashboard+2.png</image:loc>
      <image:title>Blog - Habit Tracking | A KPI Dashboard Format - Make it stand out</image:title>
      <image:caption>Final dashboard, highlighting the container with a welcome message and lots of padding!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/pick-your-lions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/fe7f2314-16a7-4e77-9f8c-6f6e23d5bdfa/Pick+your+Lions+GIF.gif</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1758055551314-750SJMO55482WDPK4UQK/Map+Layers+1.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Layer 1 : Player info</image:title>
      <image:caption>Formula: MAKEPOINT(24.5,6) Displays key information to the right of an image of the player</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1758055551316-P1K2MB6ZFXDROAVG35B2/Map+Layers+2.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Layer 2 : Metric Labels</image:title>
      <image:caption>Formula: MAKEPOINT(-[Numerical metric]*3+19.7,2) Provides labels for each of the 5 metrics for a player</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1758055553836-FFXI0RB3FYNPYIIOSMCY/Map+Layers+3.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Layer 3 : Metric Dots</image:title>
      <image:caption>Formula: MAKEPOINT(-int(right([Metric Number (Key Metrics Only1)],1))*3+18.2,{ FIXED [Player],[Metric Number] : sum([Std Metric Value])}*30+2) Shows player benchmarked against other players. Formula includes some standardisation for minutes played in season</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1758055553783-AI57AK9LWTC1MO8398J5/Map+Layers+4.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Layer 4 : Country Bar</image:title>
      <image:caption>Formula: MAKEPOINT(31.5,0) Indicates the nation the player represents</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1758055556699-3RY7I51J0E4F5L5CG4PY/Map+Layers+5.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Layer 5 : Add to Team</image:title>
      <image:caption>Formula: MAKEPOINT(30,2.5) Button to press to add the player to the team. Note the number of fields on Detail - this allows the actions to work later</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/146dc3bb-2539-4077-b311-5492fe46585e/Dynamic+Zones+1.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Make it stand out</image:title>
      <image:caption>Dynamic zone controls are in the red box at towards the top left of this image. The formula in question is [Selected Position] != '' which works because selecting a shirt updates the Selected Position parameter to not be a blank entry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/50e2d14f-28d9-4acf-8d6b-37911638327b/Actions+01.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Update Player - 15 parameter actions</image:title>
      <image:caption>When a player is selected for the team, these parameter actions update the relevant parameter with the information so that the shirt views reflect the selection. There is one action for each shirt on the pitch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/b756004f-bba5-4d18-894e-2832d2de73e7/Actions+02.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Preset Team Update - 15 parameter actions</image:title>
      <image:caption>We have a similar set of actions for the preset teams. Upon selecting any of the preset teams all 15 parameters are updated with the relevant player information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/24b3d45a-6773-4769-8f12-84db5e697cb2/Actions+03.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Clear Team - 15 parameter actions</image:title>
      <image:caption>When clicking the Reset Team button on the main view, these 15 parameter actions are used to reset all the parameters to “unselected”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/01cd4e94-fe25-44bd-bb23-f4b3f99a5058/Actions+04.png</image:loc>
      <image:title>Blog - Behind the Viz | Pick Your Lions - Selecting a Position/Shirt - 3 parameter actions</image:title>
      <image:caption>When you click on a shirt on the home page, or on the list of shirts to the side of the metric cards, these actions are called into play to update the shirt to be selected, and the position of players to show in the metric cards. This accounts for another 3 parameter actions.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/reflecting-on-tc25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/50e6d81c-ce40-4b03-8668-1e33e4bebd57/IMG-20250416-WA0012.jpg</image:loc>
      <image:title>Blog - Reflecting on TC25</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/viz-what-you-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/2e6b1f01-1301-4814-9cfc-ab29a18900e0/2025+Six+Nations+%281%29.png</image:loc>
      <image:title>Blog - Viz What You Love | Unlocking Your Potential</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/f703c551-5a46-4664-9d9e-ebfc1e2e5b1c/Too+Close+To+Call+%281%29.png</image:loc>
      <image:title>Blog - Viz What You Love | Unlocking Your Potential</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/701e6112-f1c6-40c2-99b8-5907dc5bc919/The+Calcutta+Cup.png</image:loc>
      <image:title>Blog - Viz What You Love | Unlocking Your Potential</image:title>
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  <url>
    <loc>https://www.westlakeanalytics.com/blog/creating-radial-timelines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/534e99da-257d-48e7-bbdf-cc61d6356992/2024+A+Year+in+Review.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/8d5e448e-cc06-46bd-bba1-09c738067ae2/Pic01.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/62c8a37a-53f8-45c0-88c9-066538a92c7a/Pic02.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - I knew from the sketch that each month should span over 90 degrees. Dividing this by the number of days in each month gave me the space that each day could occupy within the month.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/7b3e5055-85ac-4aec-9970-14a37bd5341d/Pic03.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/60b38e3e-0654-418b-88dc-e94fb1256e67/Pic04.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/6e490f07-513b-4214-9b23-e9a89ded9260/Pic05.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/049e406a-8315-4a83-b0a1-2cc692f756a7/Pic06.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/da7d0754-baf6-45ba-9525-44d4309db622/Pic07.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/ad51eb71-5bc6-4fc5-adc1-94cce6b80adf/Pic08.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/7944026b-4702-4b29-b309-03efedf18aed/Pic09.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/9201c46f-d5bd-4e6a-aaa3-98e057a4b772/Pic10.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/9fb7e16f-08bd-474b-ad19-31244790139c/Pic12.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/6f51e1d8-8591-4143-a1f1-a31d9ea52608/Pic11.png</image:loc>
      <image:title>Blog - Creating Radial Timelines - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/2025-a-blank-canvas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/a95e3e39-b5d0-4681-b89d-b88fc38dc1b4/2024+A+Year+in+Review.png</image:loc>
      <image:title>Blog - 2025 | A blank canvas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/dynamic-annotations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/518ea80a-803f-4daf-9d01-d30ddf8bab0e/Team+DataFam.jfif</image:loc>
      <image:title>Blog - A Quick Tip | Dynamic Annotations - Team DataFam - Serena, Simon, Heidi, Me, and Danny (left to right)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/9fb40f58-779f-48c5-a1a7-cc0f51c5208c/Dynamic+Annotations+Working.gif</image:loc>
      <image:title>Blog - A Quick Tip | Dynamic Annotations</image:title>
      <image:caption>On stage I shared this view of a chart with some simple annotations. The annotations explain how to read the chart, and also some callouts of interesting insights. If you’ve looked at a dashboard before you probably won’t need the “how to read” element again. You may also be interested in other aspects of the data, not just what is called out through the annotations. There is a parameter in the top right that you can toggle to hide these annotations without the view changing. There is still only one sheet, and we don’t use any actions. All you need is a parameter and 3 calculated fields. Let’s take a look at how it’s done!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/7e73d6d9-5cf6-48ee-8171-481373741679/Annotations+Parameter.png</image:loc>
      <image:title>Blog - A Quick Tip | Dynamic Annotations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/d4cf6e1b-6c26-4e45-9783-22be66701eec/Annotations+-+bunching.png</image:loc>
      <image:title>Blog - A Quick Tip | Dynamic Annotations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/2a292cda-8623-4427-b1e9-54671622a94c/Annotations+-+reference+line.png</image:loc>
      <image:title>Blog - A Quick Tip | Dynamic Annotations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/5c6fdecd-f5e3-40c2-b5e1-d5fb90eb4d6e/Love+for+Food+Example.gif</image:loc>
      <image:title>Blog - A Quick Tip | Dynamic Annotations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/ironviz-qualifiers-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1729605847294-XA7ZKWC0CD1GHHCVYTJ6/Millions+Missing+%283%29.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Design - My 2020 Entry</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1729604731134-RJHXQ4V5OT1C7KCT6K6X/Image+1.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Design - My 2024 Entry</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/72e11912-e699-4e9c-99c1-32af3a50f6f0/iron-viz-judging-criteria.jpeg</image:loc>
      <image:title>Blog - IronViz Qualifiers | Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/d46a4ea1-227a-4c40-bf1e-8ff187d37fed/Secondary+colour+palette.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Design - Make it stand out</image:title>
      <image:caption>Here you can see that secondary colour palette used to call out specific countries in my analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/e323dd7f-04fc-47a6-9dd9-34ec49f5a2cc/Annotations+and+low+ink.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Design - Make it stand out</image:title>
      <image:caption>An example of how I used minimal gridlines and annotations to elevate a very simple chart.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/ironviz-qualifiers-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/fc4e3fbf-a52b-4c23-baf6-f29e173e8e71/Image+1.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Storytelling - The topic for my visualisation was food, and my love for it. I love cooking, eating, and sharing food. To really flesh out this personal connection to the story I included some of my favourite recipes here that add to the setting of the stage. I don’t quite cook every day, but when I do cook these are the things I enjoy cooking the most. By bringing this aspect into the visualisation, it made it relatable. A lot of people who see my visualisation enjoy cooking, and even those that don’t enjoy it probably still have to do it!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/a1a5586e-fe16-4ebb-bac2-ffdc22dd4edc/Image+2.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Storytelling - The visualisation takes a very quick and sudden turn. When it comes to food, things are not cheerful for everyone. There’s a world of deprivation out there that my daily life really doesn’t come into contact with enough but it still exists and needs to have a light shined on it. This is really covered in the remainder of the intro section. The big number shows how big a problem it is, and the timeline demonstrates a little of how sustained an issue it is.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/54181daa-d33c-4a6b-adab-9e77f99e0af1/Image+3.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Storytelling - The next section of the visualisation shows how because of the global shortage of food, these particular regions suffer. Here the user has the option to dive deeper into the issue in a region of their choosing, showing the impact on different countries.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/d590b787-13dd-4ea1-ac95-340535fa84bb/Image+4.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Storytelling - There is then another “because of this” section. Because these areas of the world struggle with undernourishment, we need to take action. This is how we are fighting against it, and what can have an impact on undernourishment. This is where the arc of the story begins to turn and we see how things can improve.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/f819a949-d10d-4361-85f2-aef614caea42/Image+5.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Storytelling - It’s not possible to have a totally positive conclusion to this story. There are still millions of people without food, but there is a positive in there that the situation is better than it was. Here I focus on how the world is a better place in terms of global hunger.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/8b824e4e-2d45-4622-8919-411c745260af/Image+6.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Storytelling - There is also a call to action in the donate buttons at the bottom of the visualisation. It’s not a passive view of things, and the viewer can have an impact on improving the world. They can be the hero in the story.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/ironviz-qualifiers-analysis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/72e11912-e699-4e9c-99c1-32af3a50f6f0/iron-viz-judging-criteria.jpeg</image:loc>
      <image:title>Blog - IronViz Qualifiers | Analysis - Make it stand out</image:title>
      <image:caption>IronViz Judging Criteria</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1727779739404-92POG38CFIC5S2F1K1G6/2024+-+Global+view.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Analysis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1727779741364-4258S3418TQFJ89OIT8E/2024+-+Region+view.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Analysis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1727779739924-OJ7KKIA5KMSFWQJNBQZ2/2024+-+Country+view.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Analysis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/5dcc5c96-ac5e-42d5-95ab-35cf8d49b304/2023+-+Timeline.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Analysis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/622c83ba-9160-497a-998b-7339fb867965/2024+-+Annotations.png</image:loc>
      <image:title>Blog - IronViz Qualifiers | Analysis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/ironviz-qualifiers-ideas-and-datasets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-25</lastmod>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/creating-tartan-in-tableau</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/9da7f4b7-87f9-4085-ad6e-5d36e31ab667/From+Scotland+with+love.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/d2bc732c-4b3a-4cb9-8b8e-5ee2c76212a1/Alteryx+workflow.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/38e04606-0270-4bda-b2ce-f8e07fed1e8b/API+1+result.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1f04a3db-344f-47c1-b277-fc9cf79229d8/API+2+result.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/49392c1d-bc21-45a3-a294-faeb5538db9d/Alteryx+final+output.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/11cf4bd4-c87e-4025-b19c-ca226b20a0c2/Tartan+Shapes.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/27e561ef-1e9b-484e-930c-aa40f51503d4/Blank+grid.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/7335d616-3790-4523-9cf1-9a954eb3d6a9/Layer+1.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1726046495521-EQ27Y3M0HKV5LDFGYVRZ/Layer+2.PNG</image:loc>
      <image:title>Blog - Creating Tartan in Tableau</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1726046495653-7BL7VNCK0MWN3WPXRR6U/Layer+3.PNG</image:loc>
      <image:title>Blog - Creating Tartan in Tableau</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1726046498460-P84C87U8Y5UX3S4UPZKX/Layer+4.PNG</image:loc>
      <image:title>Blog - Creating Tartan in Tableau</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1726046498635-0CYZ6MAX4A33GBO4O3W0/Layer+5.PNG</image:loc>
      <image:title>Blog - Creating Tartan in Tableau</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1726046501564-0SD1N6IQUC2CR6G2JGCY/Layer+6.PNG</image:loc>
      <image:title>Blog - Creating Tartan in Tableau</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1726046502582-107EPMNQEPPA0NAGSL5Q/Layer+7.PNG</image:loc>
      <image:title>Blog - Creating Tartan in Tableau</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/3dd8c9f3-4a1d-4d7f-aedd-0602882f0536/Shape+repository.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/a9bc6050-e26e-48b5-bf6d-5a3ce21fefe2/Tooltip.png</image:loc>
      <image:title>Blog - Creating Tartan in Tableau - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/creating-radial-scatterplots</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/376aabe8-9fb8-4931-b0ba-0eb0777c80b0/Radial+Image+1.png</image:loc>
      <image:title>Blog - Creating Radial Scatterplots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/d4e52c65-28d4-42f0-9898-9c0fef6c9b98/Radial+Image+2.png</image:loc>
      <image:title>Blog - Creating Radial Scatterplots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/7ca47eca-561f-4c28-a2aa-46d62334e61c/Radial+Image+3.png</image:loc>
      <image:title>Blog - Creating Radial Scatterplots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/37444099-1000-4dfb-9eaf-a0f2850df6e9/Radial+Image+4.png</image:loc>
      <image:title>Blog - Creating Radial Scatterplots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/f37aa8cc-a121-42fc-8ab7-da3330d1569a/Radial+Image+5.png</image:loc>
      <image:title>Blog - Creating Radial Scatterplots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/787b25ae-4315-4dc5-b180-422be024448c/Radial+Image+6.png</image:loc>
      <image:title>Blog - Creating Radial Scatterplots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/9287d77a-95d4-42ac-8b90-cd4f635fafd2/Radial+Image+7.png</image:loc>
      <image:title>Blog - Creating Radial Scatterplots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/b809bcc5-3f74-42b6-9988-84a64d2fde26/Radial+Image+8.png</image:loc>
      <image:title>Blog - Creating Radial Scatterplots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/creating-slanted-bars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/c843a5d4-7d62-439c-b570-ea2acce2ac93/Rob+Burrow+7.png</image:loc>
      <image:title>Blog - Creating Slanted Bars</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/61d9a781-f833-488c-afeb-db4d1ef55025/Picture1.png</image:loc>
      <image:title>Blog - Creating Slanted Bars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/727b98b3-1cad-480e-823c-35b510bc084c/Picture2.png</image:loc>
      <image:title>Blog - Creating Slanted Bars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/7ab58e89-445b-40ee-aaae-88917faa071a/Picture3.png</image:loc>
      <image:title>Blog - Creating Slanted Bars - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.westlakeanalytics.com/blog/viz-rewind-flavour-of-scotland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66587d8d14a3e204ba285a85/1721730101822-NSUZXUYQVNV7Z90UK08L/Flavour+of+Scotland.png</image:loc>
      <image:title>Blog - Viz Rewind | Flavour of Scotland</image:title>
      <image:caption />
    </image:image>
    <image:image>
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