Westlake Analytics

where analytics becomes engagingactionablebeautifulfun

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Hello, and welcome

I'm Chris Westlake. I spend most of my working life in data visualisation — lately with a lot of Tableau — and I had the good fortune to win Iron Viz in 2024. I use this space to share what I'm learning as I go: ideas that made a chart click, mistakes that taught me something, and the occasional longer dive when a topic deserves it.

If you build dashboards every day, or you're simply curious about how to make numbers easier to read and harder to forget, I'm glad you stopped by. I write in the hope that you might find one tip worth trying on your next viz — or a perspective you want to argue with, which is welcome too.

Most posts sit where analysis, design, and storytelling meet. You'll see plenty of Tableau, a fair bit of Iron Viz and competition craft, and always an eye on whether the people looking at your work will actually understand what you meant them to take away.

Recognition

Tableau Visionary & Ambassador

Selected as a 2026 Tableau Visionary - recognised with a small group who share their mastery, teach, and collaborate to make Tableau better for all.

2024 IronViz Champion

The flagship Tableau competition rewards clear analysis, tight storytelling, and exceptional design under pressure - against some of the strongest data viz practitioners.

Information is Beautiful Awards

Honoured to see work shortlisted for the Information is Beautiful Awards - alongside some of the strongest data storytelling and visual journalism in the world.

If you're struggling with the final steps of a Tableau data visualization project, this solution is for you. Whether you have a calculation that isn't working as expected and you can't determine why, or you need general feedback on your work to confidently present a solution that meets stakeholder requirements and looks polished, we can help you get there.

Since launching my 1-1 viz help service in 2025, I've taken over 100 bookings and helped dozens of people get unstuck and elevate their Tableau skills.

Book a 15 minute session with me to talk through your queries and take your use of Tableau to the next level.

A sample of collaborations — from print to the stage to deep Tableau work. If something here resonates, I would love to hear what you are building.

Designing cover art for a book series

My data art has been used by a global publishing company for a revised edition of their main public ation. Evervword, produced by Leadership Ministries Worldwide, has sold over 1 million copies globally.

Keynote speaker and guest lecturer

Professionally trained in public speaking, I love any opportunity to share my passion for data visualisation. Whether it is a keynote speech, a shorter lightening talk, or hands on training, I am always keen to pass on my expertise to any group of attentive individuals.

Tableau-based freelance consultancy

Working directly with clients to improve existing analytics or implement world class solutions is where I excel. In the past I have joined teams for short periods to carry out design enhancements to take analvtics to a world class level, and taken on proiects from end to end with significant collaboration with clients at all levels of the business.